AI

Advanced beginner course

AI Content, Design, and Marketing Workflows

Plan, write, design, and review content with safe claims and a repeatable brand workflow.

Learning outcome

Plan, write, design, and review content with safe claims and a repeatable brand workflow.

Course project

Build a 7-day content campaign with captions, image briefs, short-video scripts, and review checks.

Safety rule

Do not paste passwords, payment data, private IDs, customer records, or illegal requests into AI tools.

Course syllabus

Learn, do, quiz, and save proof.

Module 1

Content planning

1Lesson 1: Audience, problem, offer, proofCreate content ideas that match a real buyer need without exaggerated claims.Start lab

1. Learn

This lesson teaches one practical AI habit: Create content ideas that match a real buyer need without exaggerated claims. You will apply it to a real design brief or visual asset, compare the AI output with the goal, then save a reusable version only after review.

  1. 1Open ChatGPT or the closest approved tool for this task family.
  2. 2Paste the lab prompt, replace the bracketed parts with a real design brief or visual asset, and answer any clarifying questions.
  3. 3Review the output for facts, missing context, privacy, risky claims, and whether it solves the original task.
  4. 4Improve one weak part, then save the prompt, final output, and review note as course evidence.

2. Study the example

Example: use ChatGPT to complete this task: Turn one offer into 10 useful content topics. A strong result names the goal, gives enough context, asks for a specific format, marks assumptions, and includes a human review step before use.

Job seeker use

Use this skill to build safer job-search assets: tailored resumes, LinkedIn summaries, networking messages, company research notes, ethical interview preparation, and application tracking templates.

Student use

Use this skill for study plans, summaries, practice quizzes, class notes, project outlines, and revision checklists without submitting AI work as your own when your school rules prohibit it.

3. Proof to save

Content idea map.

Copy-ready lab prompt

You are helping me complete a practical AI-for-work task.

Task: [describe your real task]
Goal: Create content ideas that match a real buyer need without exaggerated claims.
Tool I may use: ChatGPT, Claude, Canva, CapCut, Google Trends
Audience: [who will read or use the output]
Constraints: keep it accurate, private-data safe, and easy to review.

First ask up to 3 clarifying questions if needed. Then create the output in a clear structure. End with assumptions, risk checks, and a final checklist before I use the result.

Tools to try

ChatGPTClaudeCanvaCapCutGoogle Trends

4. Quick quiz and checklist

Spot fake or unsupported marketing claims.

  • Does the prompt include goal, context, audience, and output format?
  • Did you remove private, sensitive, payment, legal, medical, or account data?
  • Did you check facts, numbers, claims, tone, and missing assumptions?
  • Did you save the final prompt, output, and review notes as proof?

Common mistakes

  • Asking a one-line prompt with no audience, source, format, or success criteria.
  • Pasting private customer, payment, account, legal, medical, or employer-confidential information.
  • Using the AI answer without checking facts, numbers, tone, assumptions, and missing steps.

Passing answer key

A passing answer explains which tool you chose, why it fits the task, what context you gave it, how you checked the output, and what you changed before saving the final design brief or visual asset.

Rubric

  • Clear task and audience: 25%
  • Useful prompt structure and tool choice: 25%
  • Human review, privacy, and safety checks: 25%
  • Reusable saved template or work sample: 25%
2Lesson 2: Before/after educational postsUse AI to create posts that teach, compare, and give practical value.Start lab

1. Learn

This lesson teaches one practical AI habit: Use AI to create posts that teach, compare, and give practical value. You will apply it to a real design brief or visual asset, compare the AI output with the goal, then save a reusable version only after review.

  1. 1Open ChatGPT or the closest approved tool for this task family.
  2. 2Paste the lab prompt, replace the bracketed parts with a real design brief or visual asset, and answer any clarifying questions.
  3. 3Review the output for facts, missing context, privacy, risky claims, and whether it solves the original task.
  4. 4Improve one weak part, then save the prompt, final output, and review note as course evidence.

2. Study the example

Example: use ChatGPT to complete this task: Create three before/after posts for one niche. A strong result names the goal, gives enough context, asks for a specific format, marks assumptions, and includes a human review step before use.

Job seeker use

Use this skill to build safer job-search assets: tailored resumes, LinkedIn summaries, networking messages, company research notes, ethical interview preparation, and application tracking templates.

Student use

Use this skill for study plans, summaries, practice quizzes, class notes, project outlines, and revision checklists without submitting AI work as your own when your school rules prohibit it.

3. Proof to save

Three edited post drafts.

Copy-ready lab prompt

You are helping me complete a practical AI-for-work task.

Task: [describe your real task]
Goal: Use AI to create posts that teach, compare, and give practical value.
Tool I may use: ChatGPT, Claude, Canva, CapCut, Google Trends
Audience: [who will read or use the output]
Constraints: keep it accurate, private-data safe, and easy to review.

First ask up to 3 clarifying questions if needed. Then create the output in a clear structure. End with assumptions, risk checks, and a final checklist before I use the result.

Tools to try

ChatGPTClaudeCanvaCapCutGoogle Trends

4. Quick quiz and checklist

Choose the strongest hook.

  • Does the prompt include goal, context, audience, and output format?
  • Did you remove private, sensitive, payment, legal, medical, or account data?
  • Did you check facts, numbers, claims, tone, and missing assumptions?
  • Did you save the final prompt, output, and review notes as proof?

Common mistakes

  • Asking a one-line prompt with no audience, source, format, or success criteria.
  • Pasting private customer, payment, account, legal, medical, or employer-confidential information.
  • Using the AI answer without checking facts, numbers, tone, assumptions, and missing steps.

Passing answer key

A passing answer explains which tool you chose, why it fits the task, what context you gave it, how you checked the output, and what you changed before saving the final design brief or visual asset.

Rubric

  • Clear task and audience: 25%
  • Useful prompt structure and tool choice: 25%
  • Human review, privacy, and safety checks: 25%
  • Reusable saved template or work sample: 25%

Module 2

Design and short video

3Lesson 3: Image briefs for AI and CanvaWrite image prompts and design briefs that match brand, format, and platform.Start lab

1. Learn

This lesson teaches one practical AI habit: Write image prompts and design briefs that match brand, format, and platform. You will apply it to a real design brief or visual asset, compare the AI output with the goal, then save a reusable version only after review.

  1. 1Open ChatGPT or the closest approved tool for this task family.
  2. 2Paste the lab prompt, replace the bracketed parts with a real design brief or visual asset, and answer any clarifying questions.
  3. 3Review the output for facts, missing context, privacy, risky claims, and whether it solves the original task.
  4. 4Improve one weak part, then save the prompt, final output, and review note as course evidence.

2. Study the example

Example: use ChatGPT to complete this task: Create briefs for square post, story, thumbnail, and banner. A strong result names the goal, gives enough context, asks for a specific format, marks assumptions, and includes a human review step before use.

Job seeker use

Use this skill to build safer job-search assets: tailored resumes, LinkedIn summaries, networking messages, company research notes, ethical interview preparation, and application tracking templates.

Student use

Use this skill for study plans, summaries, practice quizzes, class notes, project outlines, and revision checklists without submitting AI work as your own when your school rules prohibit it.

3. Proof to save

Design prompt pack.

Copy-ready lab prompt

You are helping me complete a practical AI-for-work task.

Task: [describe your real task]
Goal: Write image prompts and design briefs that match brand, format, and platform.
Tool I may use: ChatGPT, Claude, Canva, CapCut, Google Trends
Audience: [who will read or use the output]
Constraints: keep it accurate, private-data safe, and easy to review.

First ask up to 3 clarifying questions if needed. Then create the output in a clear structure. End with assumptions, risk checks, and a final checklist before I use the result.

Tools to try

ChatGPTClaudeCanvaCapCutGoogle Trends

4. Quick quiz and checklist

Identify missing design constraints.

  • Does the prompt include goal, context, audience, and output format?
  • Did you remove private, sensitive, payment, legal, medical, or account data?
  • Did you check facts, numbers, claims, tone, and missing assumptions?
  • Did you save the final prompt, output, and review notes as proof?

Common mistakes

  • Asking a one-line prompt with no audience, source, format, or success criteria.
  • Pasting private customer, payment, account, legal, medical, or employer-confidential information.
  • Using the AI answer without checking facts, numbers, tone, assumptions, and missing steps.

Passing answer key

A passing answer explains which tool you chose, why it fits the task, what context you gave it, how you checked the output, and what you changed before saving the final design brief or visual asset.

Rubric

  • Clear task and audience: 25%
  • Useful prompt structure and tool choice: 25%
  • Human review, privacy, and safety checks: 25%
  • Reusable saved template or work sample: 25%
4Lesson 4: Short video scriptsCreate 20- to 35-second scripts with hook, lesson, example, and CTA.Start lab

1. Learn

This lesson teaches one practical AI habit: Create 20- to 35-second scripts with hook, lesson, example, and CTA. You will apply it to a real design brief or visual asset, compare the AI output with the goal, then save a reusable version only after review.

  1. 1Open ChatGPT or the closest approved tool for this task family.
  2. 2Paste the lab prompt, replace the bracketed parts with a real design brief or visual asset, and answer any clarifying questions.
  3. 3Review the output for facts, missing context, privacy, risky claims, and whether it solves the original task.
  4. 4Improve one weak part, then save the prompt, final output, and review note as course evidence.

2. Study the example

Example: use ChatGPT to complete this task: Write a short-video script and caption set. A strong result names the goal, gives enough context, asks for a specific format, marks assumptions, and includes a human review step before use.

Job seeker use

Use this skill to build safer job-search assets: tailored resumes, LinkedIn summaries, networking messages, company research notes, ethical interview preparation, and application tracking templates.

Student use

Use this skill for study plans, summaries, practice quizzes, class notes, project outlines, and revision checklists without submitting AI work as your own when your school rules prohibit it.

3. Proof to save

Video script template.

Copy-ready lab prompt

You are helping me complete a practical AI-for-work task.

Task: [describe your real task]
Goal: Create 20- to 35-second scripts with hook, lesson, example, and CTA.
Tool I may use: ChatGPT, Claude, Canva, CapCut, Google Trends
Audience: [who will read or use the output]
Constraints: keep it accurate, private-data safe, and easy to review.

First ask up to 3 clarifying questions if needed. Then create the output in a clear structure. End with assumptions, risk checks, and a final checklist before I use the result.

Tools to try

ChatGPTClaudeCanvaCapCutGoogle Trends

4. Quick quiz and checklist

Fix a script that is too long or vague.

  • Does the prompt include goal, context, audience, and output format?
  • Did you remove private, sensitive, payment, legal, medical, or account data?
  • Did you check facts, numbers, claims, tone, and missing assumptions?
  • Did you save the final prompt, output, and review notes as proof?

Common mistakes

  • Asking a one-line prompt with no audience, source, format, or success criteria.
  • Pasting private customer, payment, account, legal, medical, or employer-confidential information.
  • Using the AI answer without checking facts, numbers, tone, assumptions, and missing steps.

Passing answer key

A passing answer explains which tool you chose, why it fits the task, what context you gave it, how you checked the output, and what you changed before saving the final design brief or visual asset.

Rubric

  • Clear task and audience: 25%
  • Useful prompt structure and tool choice: 25%
  • Human review, privacy, and safety checks: 25%
  • Reusable saved template or work sample: 25%
5Lesson 5: Claim and compliance reviewReview generated marketing content for risky promises, fake proof, and unclear offers.Start lab

1. Learn

This lesson teaches one practical AI habit: Review generated marketing content for risky promises, fake proof, and unclear offers. You will apply it to a real design brief or visual asset, compare the AI output with the goal, then save a reusable version only after review.

  1. 1Open ChatGPT or the closest approved tool for this task family.
  2. 2Paste the lab prompt, replace the bracketed parts with a real design brief or visual asset, and answer any clarifying questions.
  3. 3Review the output for facts, missing context, privacy, risky claims, and whether it solves the original task.
  4. 4Improve one weak part, then save the prompt, final output, and review note as course evidence.

2. Study the example

Example: use ChatGPT to complete this task: Run a compliance checklist on generated ads. A strong result names the goal, gives enough context, asks for a specific format, marks assumptions, and includes a human review step before use.

Job seeker use

Use this skill to build safer job-search assets: tailored resumes, LinkedIn summaries, networking messages, company research notes, ethical interview preparation, and application tracking templates.

Student use

Use this skill for study plans, summaries, practice quizzes, class notes, project outlines, and revision checklists without submitting AI work as your own when your school rules prohibit it.

3. Proof to save

Approved content checklist.

Copy-ready lab prompt

You are helping me complete a practical AI-for-work task.

Task: [describe your real task]
Goal: Review generated marketing content for risky promises, fake proof, and unclear offers.
Tool I may use: ChatGPT, Claude, Canva, CapCut, Google Trends
Audience: [who will read or use the output]
Constraints: keep it accurate, private-data safe, and easy to review.

First ask up to 3 clarifying questions if needed. Then create the output in a clear structure. End with assumptions, risk checks, and a final checklist before I use the result.

Tools to try

ChatGPTClaudeCanvaCapCutGoogle Trends

4. Quick quiz and checklist

Block unsafe claims in sample posts.

  • Does the prompt include goal, context, audience, and output format?
  • Did you remove private, sensitive, payment, legal, medical, or account data?
  • Did you check facts, numbers, claims, tone, and missing assumptions?
  • Did you save the final prompt, output, and review notes as proof?

Common mistakes

  • Asking a one-line prompt with no audience, source, format, or success criteria.
  • Pasting private customer, payment, account, legal, medical, or employer-confidential information.
  • Using the AI answer without checking facts, numbers, tone, assumptions, and missing steps.

Passing answer key

A passing answer explains which tool you chose, why it fits the task, what context you gave it, how you checked the output, and what you changed before saving the final design brief or visual asset.

Rubric

  • Clear task and audience: 25%
  • Useful prompt structure and tool choice: 25%
  • Human review, privacy, and safety checks: 25%
  • Reusable saved template or work sample: 25%
6Lesson 6: Landing page and offer messagingUse AI to clarify audience, problem, offer, proof, objections, and call to action.Start lab

1. Learn

This lesson teaches one practical AI habit: Use AI to clarify audience, problem, offer, proof, objections, and call to action. You will apply it to a real design brief or visual asset, compare the AI output with the goal, then save a reusable version only after review.

  1. 1Open ChatGPT or the closest approved tool for this task family.
  2. 2Paste the lab prompt, replace the bracketed parts with a real design brief or visual asset, and answer any clarifying questions.
  3. 3Review the output for facts, missing context, privacy, risky claims, and whether it solves the original task.
  4. 4Improve one weak part, then save the prompt, final output, and review note as course evidence.

2. Study the example

Example: use ChatGPT to complete this task: Write landing page copy for one offer with safe claims and customer-focused benefits. A strong result names the goal, gives enough context, asks for a specific format, marks assumptions, and includes a human review step before use.

Job seeker use

Use this skill to build safer job-search assets: tailored resumes, LinkedIn summaries, networking messages, company research notes, ethical interview preparation, and application tracking templates.

Student use

Use this skill for study plans, summaries, practice quizzes, class notes, project outlines, and revision checklists without submitting AI work as your own when your school rules prohibit it.

3. Proof to save

Landing page message map.

Copy-ready lab prompt

You are helping me complete a practical AI-for-work task.

Task: [describe your real task]
Goal: Use AI to clarify audience, problem, offer, proof, objections, and call to action.
Tool I may use: ChatGPT, Claude, Canva, CapCut, Google Trends
Audience: [who will read or use the output]
Constraints: keep it accurate, private-data safe, and easy to review.

First ask up to 3 clarifying questions if needed. Then create the output in a clear structure. End with assumptions, risk checks, and a final checklist before I use the result.

Tools to try

ChatGPTClaudeCanvaCapCutGoogle Trends

4. Quick quiz and checklist

Identify which claim needs proof before publishing.

  • Does the prompt include goal, context, audience, and output format?
  • Did you remove private, sensitive, payment, legal, medical, or account data?
  • Did you check facts, numbers, claims, tone, and missing assumptions?
  • Did you save the final prompt, output, and review notes as proof?

Common mistakes

  • Asking a one-line prompt with no audience, source, format, or success criteria.
  • Pasting private customer, payment, account, legal, medical, or employer-confidential information.
  • Using the AI answer without checking facts, numbers, tone, assumptions, and missing steps.

Passing answer key

A passing answer explains which tool you chose, why it fits the task, what context you gave it, how you checked the output, and what you changed before saving the final design brief or visual asset.

Rubric

  • Clear task and audience: 25%
  • Useful prompt structure and tool choice: 25%
  • Human review, privacy, and safety checks: 25%
  • Reusable saved template or work sample: 25%
7Lesson 7: Campaign calendar and performance reviewPlan a small campaign, track results, and improve future content based on evidence.Start lab

1. Learn

This lesson teaches one practical AI habit: Plan a small campaign, track results, and improve future content based on evidence. You will apply it to a real design brief or visual asset, compare the AI output with the goal, then save a reusable version only after review.

  1. 1Open ChatGPT or the closest approved tool for this task family.
  2. 2Paste the lab prompt, replace the bracketed parts with a real design brief or visual asset, and answer any clarifying questions.
  3. 3Review the output for facts, missing context, privacy, risky claims, and whether it solves the original task.
  4. 4Improve one weak part, then save the prompt, final output, and review note as course evidence.

2. Study the example

Example: use ChatGPT to complete this task: Create a 14-day content calendar with hooks, formats, review notes, and metrics. A strong result names the goal, gives enough context, asks for a specific format, marks assumptions, and includes a human review step before use.

Job seeker use

Use this skill to build safer job-search assets: tailored resumes, LinkedIn summaries, networking messages, company research notes, ethical interview preparation, and application tracking templates.

Student use

Use this skill for study plans, summaries, practice quizzes, class notes, project outlines, and revision checklists without submitting AI work as your own when your school rules prohibit it.

3. Proof to save

Campaign calendar and review plan.

Copy-ready lab prompt

You are helping me complete a practical AI-for-work task.

Task: [describe your real task]
Goal: Plan a small campaign, track results, and improve future content based on evidence.
Tool I may use: ChatGPT, Claude, Canva, CapCut, Google Trends
Audience: [who will read or use the output]
Constraints: keep it accurate, private-data safe, and easy to review.

First ask up to 3 clarifying questions if needed. Then create the output in a clear structure. End with assumptions, risk checks, and a final checklist before I use the result.

Tools to try

ChatGPTClaudeCanvaCapCutGoogle Trends

4. Quick quiz and checklist

Choose which metric best shows whether the content is working.

  • Does the prompt include goal, context, audience, and output format?
  • Did you remove private, sensitive, payment, legal, medical, or account data?
  • Did you check facts, numbers, claims, tone, and missing assumptions?
  • Did you save the final prompt, output, and review notes as proof?

Common mistakes

  • Asking a one-line prompt with no audience, source, format, or success criteria.
  • Pasting private customer, payment, account, legal, medical, or employer-confidential information.
  • Using the AI answer without checking facts, numbers, tone, assumptions, and missing steps.

Passing answer key

A passing answer explains which tool you chose, why it fits the task, what context you gave it, how you checked the output, and what you changed before saving the final design brief or visual asset.

Rubric

  • Clear task and audience: 25%
  • Useful prompt structure and tool choice: 25%
  • Human review, privacy, and safety checks: 25%
  • Reusable saved template or work sample: 25%

Certificate evidence

This course contributes to your AI work portfolio.

Finish the lessons, save your prompts and outputs, then use the capstone checklist to show what AI did, what you reviewed, and where human judgment was required.

View certificate pathBack to all courses